About FullStory: FullStory lets product, support, and marketing teams easily understand everything about the customer experience. With a simple script, FullStory captures every user event--yes, all of them. This radical approach unlocks high fidelity session playback, real-time search, and a natural way to explore your data. FullStory lets you search both users and events on your web site or app. You can also build customer segments, which enrich your analytics and provide valuable insights about your clients.