About Trust Guard: Most e-commerce sites convert less than 10% of their traffic into customers? That means that 90% of shoppers abandon a site because of product, price, or trust. Trust Guard helps you address that concern by scanning your site for over 65k vulnerabilities. Merchants who use the Trust Guard seal have seen their online orders increase 10% to 30% or more - Why? Because shoppers are more confident using their credit cards online when they see the Trust Guard mark.