Generate Demand : Your potential buyers are out there researching solutions. Help them find and learn about yours more easily. Build Relationships : Easily build automated campaigns that engage prospects in a personalized way, without help from IT. Drive Sales : Convert more prospects into customers by triggering a sales call or relevant offer at exactly the right time. Measure and Optimize : Move beyond opens and clicks. Quickly determine how each of your campaigns and channels impact pipeline and revenue. Boost Search Marketing Results : Marketo Search Engine Optimization (SEO) is an easy-to-use tool that helps marketers without specialized knowledge drive more quality traffic to their website and landing pages. Simple Landing Page Creation : Our landing page design tool gives you an easy-to-use, drag and drop interface to create professional-looking, effective pages. With no HTML or IT support required, what you see is what you get. Powerful Email Marketing : supporting batch and real-time triggered emails.

Email Marketing: Create and launch high quality email marketing campaigns. Generate Leads with Website Visitor Tracking: Determine the companies visiting your site before they even fill out a form. Lead Management: Start marketing campaigns to your existing lists by simply importing them using Act-On's list management tools. Make the Most of Social Media: Act-On's social media tools help you align your social media strategies and tactics with your other channels, so that your messaging is amplified and your branding is consistently reinforced in all the places a prospect may find you. CRM and Marketing Automation: See marketing touch points and scores and know exactly why a lead has been qualified and assigned to them. Choose which segments to import to the Act-On database and market to. Reports and Analytics: measures all key activities in the system enabling you to quickly view results in real-time and access data for more in-depth analysis. Administration & Privileges: control access to sensitive materials, as well as restrict access to specific actions and view usage statistics.