Generate Demand : Your potential buyers are out there researching solutions. Help them find and learn about yours more easily. Build Relationships : Easily build automated campaigns that engage prospects in a personalized way, without help from IT. Drive Sales : Convert more prospects into customers by triggering a sales call or relevant offer at exactly the right time. Measure and Optimize : Move beyond opens and clicks. Quickly determine how each of your campaigns and channels impact pipeline and revenue. Boost Search Marketing Results : Marketo Search Engine Optimization (SEO) is an easy-to-use tool that helps marketers without specialized knowledge drive more quality traffic to their website and landing pages. Simple Landing Page Creation : Our landing page design tool gives you an easy-to-use, drag and drop interface to create professional-looking, effective pages. With no HTML or IT support required, what you see is what you get. Powerful Email Marketing : supporting batch and real-time triggered emails.

USER BEHAVIOR • Anonymous and Identified Users • Cross-Device Tracking • Content & Product Interests • Dynamic Segmentation • Shopping Cart Behavior 1:1 ENGAGEMENT • Predictive Recommendations • Nuanced Workflows • Advanced Campaign Automation • Triggered & Transactional Campaigns • A/B Testing • Advanced Business Rules • Omni-channel Communications MACHINE LEARNING • Semantic Analysis • Collaborative Filtering • Viral Prediction • Meta Tag Filtering MULTI CHANNEL MESSAGING • Email • Onsite • SMS • Push • In-App • Messenger PERFORMANCE ANALYTICS • Campaign Insights • Content Performance Metrics • Onsite Recommenda on Tracking