SEMrush allows to see organic positions of competitor websites, as well as your own. Keyword reports allow to broaden your keyword database. Advertising Research Adsense allows you to see all advertisers and ad publishers as well as viewing the ads themselves, and much more. Domain vs. Domain Reports allows to perform a comparative analysis between different domains. SEMrush position tracking service allows observing the changes in position by multiple parameters.

When you analyze a keyword, CanIRank collects much of the same data smart SEOs do: link metrics like anchor text, MozRank, Page Authority, and Domain Authority; on-page factors like keyword usage, page quality, and topic relevancy; social metrics like tweets, +1s, and shares; and of course keyword metrics like search volume, CPC, and existing rankings — in all over 200 factors for each URL (that's 2,000+ data points per keyword!). Then, CanIRank goes one step beyond the other tools: we use our industry-leading ranking models to analyze all of that data to provide you with immediately actionable information, helping to answer the important questions such as: Would a page on my site be competitive for this keyword? What are the top rankers doing that my site is not? What's the one thing I could improve to make the biggest impact on my rankings? What are some easier keywords to consider if this one is too difficult?