- Build meaningful relationships that drive your social ROI. - Build an engaging presence on social media. - Monitor the social media conversations that matter to your business. - Schedule social messages. - Monitor emerging trends : Use conversation maps to visualize and compare trending keywords and phrases over time. - Visualize your business metrics The customizable Hootsuite Command Center lets you see all your business-critical stats in one place. - Track your brand growth : See where and when your social profiles are growing and get an in-depth look at their growth over time. - Identify social influencers Pinpoint the key influencers and brands driving important conversations and generating buzz. - Maintain your organizational structure : Map Hootsuite to your company's existing teams and manage employees by project, department, and region. - Create tasks and assignments : Anyone in your organization can assign tasks and responses to the appropriate team, department, or region.

Monitoring: Social Media Inbox Unified conversation thread React to messages Manage Twitter\Facebook Analytics: Top Conversations Connect Youtube Channels Connect Tripadvisor Connect Mixcloud Management: Publish new messages Mark mentions as read Connect Foursquare Venues Dashboard: Overview of new mentions and tasks Performance metrics Custom dashboards Collaboration: Assign mentions to your colleagues Structure your Inbox with tags History of actions Mark mentions as read Measure your team performance Reporting: Daily and Weekly Reports Automatic Custom Reports Email Alerts Export RSS Feeds Setup: Intuitive Keyword Query Setup Global Data Coverage Connect your Profiles Multilingual Workflow Automation