Generate Demand : Your potential buyers are out there researching solutions. Help them find and learn about yours more easily. Build Relationships : Easily build automated campaigns that engage prospects in a personalized way, without help from IT. Drive Sales : Convert more prospects into customers by triggering a sales call or relevant offer at exactly the right time. Measure and Optimize : Move beyond opens and clicks. Quickly determine how each of your campaigns and channels impact pipeline and revenue. Boost Search Marketing Results : Marketo Search Engine Optimization (SEO) is an easy-to-use tool that helps marketers without specialized knowledge drive more quality traffic to their website and landing pages. Simple Landing Page Creation : Our landing page design tool gives you an easy-to-use, drag and drop interface to create professional-looking, effective pages. With no HTML or IT support required, what you see is what you get. Powerful Email Marketing : supporting batch and real-time triggered emails.

Lead nurturing: Improve efficiency by automating multi-step marketing programs with prospects Lead qualification: Qualify your prospects based on activity to determine if they are sales ready Email marketing: Create multi-step email campaigns that build relationships with qualified prospects over time Lead management: Manage the entire process from capture and qualification to distribution of sales-ready leads Landing page creator: Lets you create and publish landingpages in minutes without help from it Webform creator: build professional forms with intuitive drag and drop builder Contact database: All the information marketing needs centralised in one place Website visitor tracking: Identify which companies and individuals are visiting your website Lead analysis & reporting Get the real-time status of your marketing at a glance