Lead nurturing: Improve efficiency by automating multi-step marketing programs with prospects Lead qualification: Qualify your prospects based on activity to determine if they are sales ready Email marketing: Create multi-step email campaigns that build relationships with qualified prospects over time Lead management: Manage the entire process from capture and qualification to distribution of sales-ready leads Landing page creator: Lets you create and publish landingpages in minutes without help from it Webform creator: build professional forms with intuitive drag and drop builder Contact database: All the information marketing needs centralised in one place Website visitor tracking: Identify which companies and individuals are visiting your website Lead analysis & reporting Get the real-time status of your marketing at a glance

WebEngage's user CRM stores data from user profile(attributes) and user actions(events). It also has capabilities around deep data segmentation and personalisation using user profile data, behavioural data, lifecycle events, 3rd party data from CRM and logical constructs. Cross-device tracking helps keep communication coherent and contextual, making the experience personalised and relevant. Integration with WebEngage is a one-time job and requires minimal assistance. Once the SDKs are integrate.