When it comes to any business, regardless of the industry it operates in, finding ways to engage customers is of the utmost importance. This is where email marketing comes to the rescue. Email marketing is a proven business strategy that helps promote your business. It is a vital component in attracting new customers to your business, and crucial in maintaining close relationships with existing ones.

There are dozens of email marketing services available in market today. These services help store the email addresses of your customers or visitors, handle different functionalities, add new email addresses when new customers subscribe, send emails to your customers, and also give you information about the level of success of your email campaigns. When you subscribe for a well-designed and effective email marketing service, you will be able to attract more new customers, which will eventually bring in more money for your business. 

Email is a cost efficient way to monetize your site, regardless of whether you are selling a product, offering a service, or running display ads. Since a large, quality email list is crucial for any business, choosing an email marketing service provider is one of the key business decisions you will have to make. There are numerous providers out there, and each of them provide a list of similar features that are usually differentiated by ease of use, level of customization, and price, among other aspects. The two providers we are going to discuss about here are MailChimp and GetResponse.

Overview

MailChimp

MailChimp is an online email marketing service provider that helps in sending emails, gathering statistics, and improving your business performance. In its 2016 version, the service provider has added a few more useful features, such as Inbox preview, notifications for pay-as-you-go customers, campaign reporting for free plan customers, and chat support for paid users.

The services offered by MailChimp will be attractive for many small businesses because several email marketing services are offered for free up to a certain limit. With the Forever Free plan, you can send up to 12,000 emails a month to around 2000 subscribers, which is a great offer for startups with a small list of subscribers. The service provider also offers a pay-as-you-go option for those businesses that need much more than a free plan, but the standard paid plans aren’t exactly what they need. Overall, MailChimp does an excellent job helping businesses that are in need of an effective email marketing solution.

GetResponse

GetResponse is another email marketing software platform that offers several useful features and flexible plans to users. The service also provides a 30 day free trial, so you can experience its efficiency and decide whether or not it will suit your business. When it comes to paid plans, GetResponse offers a wide variety of plans and you can choose one based on the number of subscribers you have.

You can also use this platform to build web forms, create surveys and landing pages, and also publish your newsletter on social networking sites such as Facebook and Twitter. The comprehensive support section of GetResponse will be able to clear all your doubts when you get started. In addition, the service also offers phone, email and chat support.

Benefits

MailChimp

• Free plan for small businesses.
• Low cost pricing plans.
• Numerous integrations.
• Customizable campaigns.

GetResponse

• Fully featured 30 day trial.
• Easy to use.
• No message limits.
• Ability to freeze accounts.

Head-to-Head Matchup

 Conclusion

If you own a small business and are looking for an efficient tool to start your email marketing campaigns without a lot of complications, MailChimp is a platform you should consider. Not to forget, GetResponse is also an easy-to-use service with solid support, good integrations, and a whole lot of advanced features.