Email marketing is a powerful and efficient tool for businesses operating in any industry. By now, everyone knows the importance of staying in touch with their existing clients and potential customers on a regular basis, regardless of the products or services they offered. An email newsletter that reminds customers about your product or service is one of the best and most efficient ways of marketing.

One of the main reasons why email marketing is of great value to businesses is that it is an easy yet efficient way to reach customers without having to invest in new software or technology. Also, as email is accessible via mobile phones, you will be able to get the message through to your customers even when they are on the go. Email marketing is an easy process, yet it is also highly effective at connecting business owners with their consumers. As a matter of fact, consumers usually look for marketing emails from their local stores and favorite brands.

On the whole, email marketing is effortless, effective, and also inexpensive. If you wish to enjoy all these benefits, you should consider using an effective email marketing tool. VerticalResponse and MailChimp are two such tools that you can take into consideration. Here is a quick overview and comparison of the two.

Overview

VerticalResponse

Founded in the year 2001, VerticalResponse is an email marketing software platform which makes it easy for you to send invitations, offers, autoresponders, and email newsletters to develop your business. This tool makes creation of emails simple and fast with its responsive design, drag-and-drop email creation, and useful templates. You can easily integrate your work with different platforms such as Salesforce, SurveyMonkey, Shopify, Kickbox, Optimonk, and a lot more.

The software needs minimal efforts for setup, and it gives you prompt responses from automated follow-up emails and welcome letters. The service also generates reports on all the bounced, forwarded and opened emails, making it easier for you to keep track. And you can reach a wider customer base by staying connected with different platforms using the tool’s social media integration feature.

MailChimp

Founded in 2001, MailChimp is an email marketing tool that helps improve the performance of your business and makes your marketing campaigns effortless and effective. Even if you are new to email marketing, it will be easy for you to learn and get used to MailChimp because the software’s intuitive interface makes navigation simple and easy. The different predesigned templates will help you start with your email marketing process within seconds.

The Forever Free plan offered by the service will be extremely helpful for startups, non-profits and small businesses that have limited budgets for marketing. A beneficial aspect of this plan is that ­­­it doesn’t require any contract or credit card. The service also provides many resources for learning, helping you create dynamic and effective marketing campaigns. The reporting and tracking tools from MailChimp are also effective.

Benefits

VerticalResponse

• Simple and easy-to-use interface.
• Helpful and knowledgeable customer support.
• Fully featured free plan.

MailChimp

• Useful learning materials.
• Predesigned templates to customize campaigns.
• Forever Free plan for small businesses.

Head-to-Head Matchup

Conclusion

VerticalResponse is a good email marketing service that offers a lot of useful features. However, its performance can be quite a setback at times. On the other hand, MailChimp continues to be one of the most preferred email marketing tools among businesses, especially among SMBs because of its free plan.