Generate Demand : Your potential buyers are out there researching solutions. Help them find and learn about yours more easily. Build Relationships : Easily build automated campaigns that engage prospects in a personalized way, without help from IT. Drive Sales : Convert more prospects into customers by triggering a sales call or relevant offer at exactly the right time. Measure and Optimize : Move beyond opens and clicks. Quickly determine how each of your campaigns and channels impact pipeline and revenue. Boost Search Marketing Results : Marketo Search Engine Optimization (SEO) is an easy-to-use tool that helps marketers without specialized knowledge drive more quality traffic to their website and landing pages. Simple Landing Page Creation : Our landing page design tool gives you an easy-to-use, drag and drop interface to create professional-looking, effective pages. With no HTML or IT support required, what you see is what you get. Powerful Email Marketing : supporting batch and real-time triggered emails.

A/B testing platform: test both the website's content and design and different variations of pop ups. Validate and implement. Surveys: easy to use research tool with advanced segmentation criteria, branching logic and email capturing option. Analyze the website's audience and use the survey's answers to create buyers personas. Personalization: use the most important moments in the customer's journey to prompt messages within pop ups or other creatives. Offer discounts, ask for the email address or just say hello. Make the website more interactive and increase trust with the brand.