Testing & Experimentation : - A/B Testing - Split URL Testing - Multivariate Research & User Feedback : - Idea Factory - Real Feedback by Users - Landing Page Analyzer Analytics & Reporting : - Heatmaps - Revenue Analysis - Segmentable Reports Targeting & Personalization : - Deploy personalized content - Target specific visitor types - Measure visitor segment metrics

From simple A/B(n) tests to sophisticated Multivariate tests -From clicks and conversions to multi-page purchase funnel and price elasticity tests that optimize profitability across the entire visitor journey and drive signifcant business impact. -From optimizing usability to understanding the role each unique device plays in your brand's omni-channel strategy. -From determining a single winner in a simple A/B test to establishing different winning experiences for unique customer micro-segments to generate additional uplift and revenue. Truly understand your customer. -Identify the attribute combinations of your underperforming and overperforming customers in each area of the site to know with certainty where the biggest opportunities to increase performance exist. -Use automated data mining to identify customer segments within each campaign, their preferences and how to best serve their needs to drive improvements in conversions, revenue and profit. -Understand how your customers are using different devices and channels to engage with your brand through out the buyer journey. Leverage these insights to increase cross-channel success. The right message at the right time. -Leverage real-time predictive analytics combined with unique customer profiles to deliver engaging experiences and journeys tailored to each individual visitor in the blink of an eye. -Make smart cross-sell and up-sell offers and recommendations based on where a visitor is in the buying journey, their unique customer profiles and behavior. Leverage data from any external source to make them even more powerful. -Deliver a personalized omni-channel experience with consistency across all touchpoints. Deliver relevancy based on the device type your customers are using at the time.