Generate Demand : Your potential buyers are out there researching solutions. Help them find and learn about yours more easily. Build Relationships : Easily build automated campaigns that engage prospects in a personalized way, without help from IT. Drive Sales : Convert more prospects into customers by triggering a sales call or relevant offer at exactly the right time. Measure and Optimize : Move beyond opens and clicks. Quickly determine how each of your campaigns and channels impact pipeline and revenue. Boost Search Marketing Results : Marketo Search Engine Optimization (SEO) is an easy-to-use tool that helps marketers without specialized knowledge drive more quality traffic to their website and landing pages. Simple Landing Page Creation : Our landing page design tool gives you an easy-to-use, drag and drop interface to create professional-looking, effective pages. With no HTML or IT support required, what you see is what you get. Powerful Email Marketing : supporting batch and real-time triggered emails.

Specialized Tools For sales : We are the only marketing automation software platform that groups together the most important tools for salespeople and provides them with their own self-serve portal for accessing company lead data and sales materials. Dynamic Personalization : Our platform lets you deliver a truly customized sales experience for your leads and prospects. Multi-Stage Email Campaigns ; Using automated email or “drip” campaigns you can do all the work needed up front to send multiple email campaigns. In addition, by breaking up your message to prospects into bite-sized messages instead of long. Contact Management : Our platform helps you manage your contacts more effectively, and group them based on their activity. Website Monitoring and Activity Triggers : Track your already existing customers and prospects to find out if they have opened your emails or visited your website and alerts you to their activity, right from your email inbox or smartphone. And Many More