Listen: Track Twitter favorites, mentions, lists and keywords. Receive and reply to comments on any of your posts. Monitor LinkedIn Groups and Company pages. Like Facebook and LinkedIn posts. Get content recommendations based on engagement. Publish: Publish to Facebook, LinkedIn, Twitter and Google+. Create social campaigns that match your marketing goals. Quickly schedule posts to multiple profiles, company pages and groups. Save time with automatic link shortening. Customize link preview text and thumbnails. Attach images and photos from your device. Drag and drop calendar rescheduling. Geo-target posts on LinkedIn Company Pages. Customize UTM parameters. Measure: Track clicks, conversions, comments and likes. View analytics per profile, message or campaign. Export data to any format, including Excel, PDF or CSV. Capture and save information for any social lead. Sync lead data with marketing automation and CRM platforms.

- Build meaningful relationships that drive your social ROI. - Build an engaging presence on social media. - Monitor the social media conversations that matter to your business. - Schedule social messages. - Monitor emerging trends : Use conversation maps to visualize and compare trending keywords and phrases over time. - Visualize your business metrics The customizable Hootsuite Command Center lets you see all your business-critical stats in one place. - Track your brand growth : See where and when your social profiles are growing and get an in-depth look at their growth over time. - Identify social influencers Pinpoint the key influencers and brands driving important conversations and generating buzz. - Maintain your organizational structure : Map Hootsuite to your company's existing teams and manage employees by project, department, and region. - Create tasks and assignments : Anyone in your organization can assign tasks and responses to the appropriate team, department, or region.