Generate Demand : Your potential buyers are out there researching solutions. Help them find and learn about yours more easily. Build Relationships : Easily build automated campaigns that engage prospects in a personalized way, without help from IT. Drive Sales : Convert more prospects into customers by triggering a sales call or relevant offer at exactly the right time. Measure and Optimize : Move beyond opens and clicks. Quickly determine how each of your campaigns and channels impact pipeline and revenue. Boost Search Marketing Results : Marketo Search Engine Optimization (SEO) is an easy-to-use tool that helps marketers without specialized knowledge drive more quality traffic to their website and landing pages. Simple Landing Page Creation : Our landing page design tool gives you an easy-to-use, drag and drop interface to create professional-looking, effective pages. With no HTML or IT support required, what you see is what you get. Powerful Email Marketing : supporting batch and real-time triggered emails.

Buying Signals: Scans millions of conversations for prospects looking to buy a product or service like yours. No scouring. No tedious searching. Just quality leads. Recommendation Engine: Filters and suggests relevant content and conversations. Campaign Management: Makes complex campaigns easy with one central point of integration. News Releases: Vocus software is the only way to distribute your news with the world’s #1 news release service for traffic and search. Email: Maximize your marketing with integrated email. Our award-winning solution includes all the features and services businesses need to deliver trackable results. Landing Pages: Capture the leads that feed your sales funnel with customizable, measureable landing pages. Social CRM: Manage prospect relationships better with complete profiles of your audience. Segment prospects by engagement history to target them with campaigns that really resonate. Funnel Reports: Track prospects all the way through the marketing funnel, step by step, from initial engagement to conversion. Behavioral Segmentation: Segments with targeted campaigns based on engagement history for maximum relevance and ROI. Social CRM Enhancements: OutMarket’s Social CRM tracks and records every engagement with prospects across email, landing pages, news releases and website visits shaping your contact’s social identities. NEW Custom Objects: Custom objects allow for any external system’s data to be imported into OutMarket. Custom objects makes it easy to complete your contact’s profile and build out your funnel.