Simple: to both learn and use, to ensure your reps will participate Fast: requiring reps to devote just 3 minutes a day Convenient: Content can be delivered to any mobile device, accessed via Web browser or from within your Salesforce CRM instance to optimize availability Engaging: Built-in game mechanics, including dynamic leaderboards, as well as social collaboration feature motivate reps and make it fun Measurable: Detailed reporting and analytics are updated in real-time to help sales managers target performance issues and develop appropriate coaching strategies Integrated: Enterprise-ready architecture and API integration allows for data exchange with Salesforce.com and others related systems

- APIs a. Capture user data - APIs used to capture subscriber information. You may pass details such as subscriber ID to uniquely identify the subscriber, a tag to identify a group of subscribers. b. Push notifications - APIs used to push notifications to subscribers. You may choose to send notification to an individual subscriber, against a tag, or to all the subscribers of your website. - Audience Builder - Enables customers to segment their subscribers and create as many custom audiences as needed. - Detailed dashboard and Reporting - Schedule - Schedule a notification to send at a later time according to your subscribers time-zone.