- Build meaningful relationships that drive your social ROI. - Build an engaging presence on social media. - Monitor the social media conversations that matter to your business. - Schedule social messages. - Monitor emerging trends : Use conversation maps to visualize and compare trending keywords and phrases over time. - Visualize your business metrics The customizable Hootsuite Command Center lets you see all your business-critical stats in one place. - Track your brand growth : See where and when your social profiles are growing and get an in-depth look at their growth over time. - Identify social influencers Pinpoint the key influencers and brands driving important conversations and generating buzz. - Maintain your organizational structure : Map Hootsuite to your company's existing teams and manage employees by project, department, and region. - Create tasks and assignments : Anyone in your organization can assign tasks and responses to the appropriate team, department, or region.

Monitor : Complete monitoring of conversations across the social web. Analyze : Turn in-depth analytics and actionable insights into social media ROI. Publish : Easily publish and schedule rich media content to multiple social. Sentiment : View sentiment analysis of mentions across multiple networks and sites. Reports : Quantify the value of social media and understand the ROI with flexible. Workflow : Secure your social media permissions with team-and-seat management. Leads : Understand audience intent and engage at the time of purchase. Influencers : Identify online advocates for your brand, product, company, or competitors. Compliance : Ensure electronic communications comply with federal regulations.