Analytics: Turn raw data into actionable insights. Webtrekk offers endless filtering and segmentation options, enabling you to drill down deeper. Conduct retroactive, live or predictive analytics. User Relationship Management: Predict customer lifetime value and anticipate what your visitors want to see next – no matter what devices they use. Marketing Automation: Generate personal, impactful recommendations on multiple channels: real-time advertising, emailing, recommendation widgets, pop-up layers and more. Testing: A/B and multivariate testing makes your gut measurable. Know what plays best with users, and adapt accordingly. Tag Integration: With Webtrekk Tag Integration, the marketing department is in control. No complex coding, no waiting for IT, no hassle. Just drag-and-drop. Customer Journey: Know how your visitors found you, and who deserves the credit.

Heatmap Tool -Visually identify the most popular areas of a given page. Scrollmap Tool -It helps you to see which parts of your pages are working and which ones are not. Overlay Tool -See what Google Analytics is not telling you. Confetti Tool -Gain greater insight as to what your users are doing on your pages, both mobile and full sites.