Expert Profile

I manage ad platforms with a level of precision most teams never experience. I’ve spent 20+ years running campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Microsoft/Bing Ads, Reddit Ads, Criteo, and streaming/CTV. I know how each platform actually works, how the algorithms behave, and what it takes to drive profitable scale. On Google Ads, I keep search terms clean, negatives tight, and budgets pointed at high-intent traffic. PMax gets weekly optimization, new assets, and better audience signals so it performs the way it’s supposed to. No wasted spend. Ever. On Meta and TikTok, I lean into UGC-style videos, fast creative testing, and multi-level retargeting. I constantly refresh creatives through AI tools and Sora 2 so performance never stalls. This is where most brands leave money on the table — I don’t. On LinkedIn Ads, I build high-performing Sponsored Content, Lead Gen, Thought Leader Ads, and Message Ads that speak directly to the ICP. I make sure you’re paying for real engagement, not expensive impressions that don’t convert. I layer everything with multi-channel retargeting across Meta, Google Display/YouTube, TikTok, Criteo, and LinkedIn so your brand stays in front of prospects everywhere. If a platform can produce profitable results, I know how to make it work. If it can’t, I don’t waste your budget trying to force it.