
What is it all about?
BrightEdge has built the first platform to bring science to the consumer-facing part of marketing – how consumers interact and engage with the content companies produce across all digital channels.
BrightEdge connects the dots to measure the value of content.
The massive volume of data available can help every marketer truly understand their market and measure their initiatives at big data scale.
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Who is it for?
Key Features
- Customizable Dashboards, Reporting, & Forecasting - SEO Keyword Recommendations - Comprehensive on-page, backlink, internal links, and social recommendations . - Competitive SEO Recommendations. - Social SEO Recommendations. - Site Audit: ensures your site is healthy by automatically identifying errors and crawl issues across different page types - Backlink Management - Content Centric SEO aND MANY MORE
Benefits
Powerful real-time measurement : Transform content into tangible business results such as traffic, revenue, and ongoing engagement across all digital channels, including search, social, and mobile Effectively link social & content strategies : Uncover when a topic is trending onTwitter, and correlate that with highly converting content from your site to drive cross-channel conversions. Forecast value of projects: Forecast the financial impact of content marketing prior to the start of projects Make a business case for content. marketing: Drive executive investments in content by making a business case based on forecasted business results Prioritize opportunities across channels: Focus on opportunities that allow you to achieve predictive business outcomes Big data processing power : BrightEdge processes over 100 terabytes of data each week, and over 150 billion URLs in total
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