
What is it all about?
clypd is an advertising platform that connects buyers and sellers of television asset inventory to enable enhanced monetization opportunities in a programmatic world.
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Who is it for?
Key Features
- Serves as a translation layer between existing TV technology and digital buying and selling models. -Leverages the powerful data and decisioning engines used online today -Enables programmatic access of our supply partners TV asset inventory -Drives incremental revenue that does not conflict with existing direct sales channels.
Benefits
The clypd platform was built exclusively to support the television marketplace by enabling data-driven ad decisions using automated processes. By connecting media companies to buyers through end-to-end system integrations, clypd simplifies the transaction of addressable, live linear, VOD and TV Everywhere inventory, without disrupting existing sales relationships. Our partners define and control the rules around how their inventory is priced, exposed and sold.
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