What is it all about?
CrownPeak Technology provides the enterprise’s only open cloud platform for Web Experience Management. Digital marketers at large enterprises and leading agencies worldwide rely on CrownPeak to launch websites fast, affordably and without I.T. required. CrownPeak’s WEM platform powers personalized digital experiences across thousands of global websites, optimized by integration with best-of-breed marketing tools.
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Who is it for?
PLATFORM BASICS • True multi-tenant SaaS platform, entirely maintained and updated by CrownPeak • No hardware or software to buy • Web Hosting Included (add-ons available) • World-class infrastructure built for optimal security, stability, and scalability CONTENT AUTHORING Enable non-technical users to intuitively create and manage websites. • Edit content in-line or leverage form editing, with fully configurable WYSIWYG controls. • Use custom models and templates to meet any content need. • Publish directly into social media platforms. • Recover content with version control. • Speak to global audiences with content localization and translation tools. CUSTOM WORKFLOWS & COMPLIANCE • Control publishing and access configurations for any team or scenario. • Use standard workflows to support small and large workgroups, multi-lingual and multi-region sites, content sharing, and more. DIGITAL ASSET MANAGEMENT • Centralize and manage multimedia assets for use across channels, regions, teams and agencies. • Edit images from within the platform. • Organize and filter content by asset type, meta-data tags or manual collections. TESTING, TARGETING & PERSONALIZATION With Web Content Optimizer (WCO), users can use simple business logic or complex data integrations to: • Dynamically deliver data-driven, personalized content to targeted customers. • Quickly craft A/B and multivariate tests directly within the page editor. DASHBOARDS & ANALYTICS • Manage content and track performance from an intuitive, customizable dashboard for continuous improvement. • Leverage rich, real-time analytics and sync up with 3rd-party applications. SITE SEARCH Index any website or collection of documents whether or not they are managed by CrownPeak. FLEXIBLE DEVELOPMENT ENVIRONMENT • Support any web development environment, including HTML5, .NET, PHP and others. • Deliver to any target, including websites, mobile applications, XML, RSS, JSON and more. 3RD-PARTY APPLICATION INTEGRATION & CONNECTORS • Leverage connectors and integrations with over 50+ leading applications, including MAP, CRM, e-commerce and more. • Work with any customer back-office system. OPEN DATA COMPATIBILITY Use any data source to personalize and target offers across digital customer touchpoint.
Launch Websites and Campaigns Faster • Marketers need to launch websites in weeks, not months. • Rapidly deploy rich and secure digital experiences in as little as 6 weeks. Put Marketers in the Driver’s Seat • Marketers want to control the destiny of their digital experiences. • Give marketers direct control of the tools needed to run the most sophisticated digital initiatives, whether it’s managing dozens of global websites or crafting elaborate workflows for team collaboration. Dream Freely with Open Compatibility • Marketers shouldn’t have say to “no” because they are limited by a pre-packaged suite. • Work with any data source, integrate freely with the 3rd-party applications of your choice, and publish to any development environment or target. Deliver Rich and Relevant Digital Experiences • Marketers always want improve the ROI of their engagement with their customers. • Leverage a variety of built-in tools to deliver data-driven personalized digital experiences to each of your customers. Rely on a Safe Bullet-Proof Environment • Marketers desire to move fast, but don’t have time to worry about compliance, security, scalability and stability. • Take advantage of a system engineered to exceed standards of global enterprise, ensuring customers meet the requirements of HIPAA, SOX, HITECH, GLB, FIPS 140-2, and more. • SSAE 16 SOC 1 Type 2 Certified