About BrightFunnel: BrightFunnel is the industry’s only predictive analytics cloud for B2B marketers. For the first time, CMOs and their teams have a complete picture of marketing’s impact on revenue. Through multi-touch attribution and intelligent forecasting, B2B marketers can now understand the revenue impact of every decision, and align marketing plans with business priorities. BrightFunnel’s clients are data-driven B2B marketing leaders such as HootSuite, Nimble Storage and ServiceMax.