What is it all about?
Turn Marketing Into a Revenue Function
BrightFunnel generates predictive, actionable revenue insights for B2B marketers. For the first time, CMOs and their teams can understand the future revenue impact of each decision, and align marketing plans with business priorities. Because BrightFunnel is predictive from day one, we help you not only prove results, but also plan future actions.
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Who is it for?
- Campaign attribution - Revenue waterfall - Campaign velocity and path to sale reporting - Campaign effectiveness and conversion analysis
B2B Marketing Attribution and Forecasting BrightFunnel gives you the ability to tie your marketing spend to revenue by mapping out your complete B2B buyers' journey. - Marketing Revenue Optimization - Pipeline forecasting and attribution - Performance benchmarking - Complete visibility of your marketing spend