About Trapyz: Trapyz B2B SaaS is an Audience Insights platform that enables brands & marketers with ML driven insights for better understanding of real-world consumer journeys. We provide intent-based audience segmentation by analyzing patterns in multi-dimensional offline data. The solution provides brands with purchase intent and buying propensity of offline consumers leading to contextual targeting, better in-store conversions and optimised ad spends thus helping to monetise their digital assets better.