Trapyz

Benefits

Online to Offline Seamless transition of audiences between online and offline thus giving Brands the ability to cross-leverage consumers and drive store traffic for conversions or increase online traffic from offline. Actionable Insights Cloud hosted solution that helps businesses aggregate, analyse and leverage multi-dimensional data thus allowing marketers to act on these insights in real-time. Optimise Ad spends Leverage insights on target segments in real-time leading to huge savings on digital ad spends with right time, right place and contextual targeting. Data Privacy No consumer PII is collected and used in ascertaining consumer intent. Device fingerprinting is also done on consent and insights are provided at anonymised segment level. Being aware of the shopper’s context and real-world journey can help retailers create micro-moments along the shopper’s path-to-purchase thus enhancing experience. Retailers can target and incentivize shoppers with the highest intent/propensity scores optimizing marketing dollars. Automating the process of identifying and target-intent ready consumers reduces wasteful marketing expenditure and enhances loyalty.