Targeting & Segmentation : Identify better quality leads using data, profiles, and preferences. Campaign Management : Launch campaigns to support sales, events, renewals, and more. Sales Enablement : Align marketing and sales processes to boost revenue performance. Lead Management : Improve sales close rates when you score, assign, and nurture leads. Eloqua AppCloud : Reach to the cloud for marketing applications, services, and tools. Content Marketing : Manage, publish, and deliver engaging content in context. Marketing Measurement : View insights from dashboards and reports using marketing analytics. Social Marketing : Make social connections to grow your business with engagement and insight. Customer Lifecycle Marketing : Personalize campaigns to increase customer loyalty and grow revenue. Industry Solutions : Let our industry experience help power your industry success.

Email Marketing: Create and launch high quality email marketing campaigns. Generate Leads with Website Visitor Tracking: Determine the companies visiting your site before they even fill out a form. Lead Management: Start marketing campaigns to your existing lists by simply importing them using Act-On's list management tools. Make the Most of Social Media: Act-On's social media tools help you align your social media strategies and tactics with your other channels, so that your messaging is amplified and your branding is consistently reinforced in all the places a prospect may find you. CRM and Marketing Automation: See marketing touch points and scores and know exactly why a lead has been qualified and assigned to them. Choose which segments to import to the Act-On database and market to. Reports and Analytics: measures all key activities in the system enabling you to quickly view results in real-time and access data for more in-depth analysis. Administration & Privileges: control access to sensitive materials, as well as restrict access to specific actions and view usage statistics.