Generate Demand : Your potential buyers are out there researching solutions. Help them find and learn about yours more easily. Build Relationships : Easily build automated campaigns that engage prospects in a personalized way, without help from IT. Drive Sales : Convert more prospects into customers by triggering a sales call or relevant offer at exactly the right time. Measure and Optimize : Move beyond opens and clicks. Quickly determine how each of your campaigns and channels impact pipeline and revenue. Boost Search Marketing Results : Marketo Search Engine Optimization (SEO) is an easy-to-use tool that helps marketers without specialized knowledge drive more quality traffic to their website and landing pages. Simple Landing Page Creation : Our landing page design tool gives you an easy-to-use, drag and drop interface to create professional-looking, effective pages. With no HTML or IT support required, what you see is what you get. Powerful Email Marketing : supporting batch and real-time triggered emails.

Profile management : Create a complete, ever-expanding view of each customer by leveraging both authenticated and anonymous data. Dynamic tag management: Quickly manage tags, collect the right data, and act in real time. Mobile services: Understand and improve customer engagement with your apps. Discover when and where users launch your app, which parts of the user experience increase ROI, and where the opportunities for monetization. Adobe Marketing Cloud Exchange: Increase the value of Adobe Marketing Cloud solutions by connecting third-party data and applications. Select from over 150 pre-built integrations and applications ranging from data providers to social platforms. - Web experience management. - Analytics. - Social. - Media optimization. - Testing and re-targeting. - Campaign Management.