What is it all about?
A complete set of integrated solutions helps you maximize and measure your impact in more ways than ever before.
Marketers finally have a complete, integrated solution for all their marketing efforts. Analytics, social, media optimization, targeting, web experience management — and now cross-channel campaign management with Adobe Campaign — Adobe Marketing Cloud does it all.
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Who is it for?
Profile management : Create a complete, ever-expanding view of each customer by leveraging both authenticated and anonymous data. Dynamic tag management: Quickly manage tags, collect the right data, and act in real time. Mobile services: Understand and improve customer engagement with your apps. Discover when and where users launch your app, which parts of the user experience increase ROI, and where the opportunities for monetization. Adobe Marketing Cloud Exchange: Increase the value of Adobe Marketing Cloud solutions by connecting third-party data and applications. Select from over 150 pre-built integrations and applications ranging from data providers to social platforms. - Web experience management. - Analytics. - Social. - Media optimization. - Testing and re-targeting. - Campaign Management.
Mobile: As mobile traffic grows, learn how to efficiently make, manage, measure, and monetize your apps. Personalization: Customers are coming to you from a wide array of channels. Ensure that the whole experience is consistent. Big Data: Understand how to organize and analyze Big Data to solve your specific marketing challenges. Social: Social media is a legitimate marketing channel. Learn how to use it to drive revenue and build loyalty.