Features
Email Marketing
Email is the heart of your online marketing, so make sure you’re getting the most from your efforts with our powerful email tools.
Lead Generation
Keep your pipeline fully stocked with a steady flow of high-quality leads using Pardot’s landing pages, form builders, and search connectors.
Lead Management
Use lead scoring and grading, prospect tracking, and lead nurturing to ensure that the right leads go to the right reps at the right time.
ROI Reporting
Pardot’s powerful reporting and analytics functionalities allow marketers to finally discover the true ROI of their marketing efforts, leading to greater marketing accountability.
Sales Intelligence
Your sales team’s time is valuable. Give them the tools they need to pursue only the hottest leads.
Social Marketing
Your clients and prospects maintain a constant presence on social media — why shouldn’t you?
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Features
Create Landing Pages & Capture Leads with Forms:
Collect leads and contacts through responsive landing pages and embedded forms. Use simple drag and drop editor to design your landing page, form, or choose a ready-to-use template from template library.
Nurture Leads through Multi-channel Campaigns:
Connect with your leads and contacts across multiple channels like email, SMS, push notifications, web notification, on-site widget and social media. Effectively nurture them, with effective content and lead journey.
Use Lead Scoring for Increased Conversions:
Assign scores to your leads based on their website interaction, engagement, marketing messages and every other action that they perform. Identify the warmest leads based on the highest score and pass them to the sales team immediately.
Drip Marketing Campaigns:
Create automated drip campaigns to nurture your leads better. Specify lead actions, behaviours or time span to launch a drip campaign. Use A/B testing method to know which campaign will give maximum results.
Dynamic Content:
Automate the change in your call-outs, messages, or other website areas based on your prospect fields with Dynamic Content
A/B Testing:
Run multiple A/B tests on your landing pages, content, email campaigns, and other areas of marketing to ensure maximum result.
Progressive Profiling:
Lower the friction in conversions with iterative forms designed with questions based on information you already know about the prospect.
Content Management: Mange your content with the help of integrated Wordpress or hosted Wordpress.
SEO and Competition analysis:Use keyword SEO analysis of your website and blog. Analyze competition ranking from PinPoint.
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