Features
Email Marketing
Email is the heart of your online marketing, so make sure you’re getting the most from your efforts with our powerful email tools.
Lead Generation
Keep your pipeline fully stocked with a steady flow of high-quality leads using Pardot’s landing pages, form builders, and search connectors.
Lead Management
Use lead scoring and grading, prospect tracking, and lead nurturing to ensure that the right leads go to the right reps at the right time.
ROI Reporting
Pardot’s powerful reporting and analytics functionalities allow marketers to finally discover the true ROI of their marketing efforts, leading to greater marketing accountability.
Sales Intelligence
Your sales team’s time is valuable. Give them the tools they need to pursue only the hottest leads.
Social Marketing
Your clients and prospects maintain a constant presence on social media — why shouldn’t you?
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Features
USER BEHAVIOR
• Anonymous and Identified Users
• Cross-Device Tracking
• Content & Product Interests
• Dynamic Segmentation
• Shopping Cart Behavior
1:1 ENGAGEMENT
• Predictive Recommendations
• Nuanced Workflows
• Advanced Campaign Automation
• Triggered & Transactional Campaigns
• A/B Testing
• Advanced Business Rules
• Omni-channel Communications
MACHINE LEARNING
• Semantic Analysis
• Collaborative Filtering
• Viral Prediction
• Meta Tag Filtering
MULTI CHANNEL MESSAGING
• Email
• Onsite
• SMS
• Push
• In-App
• Messenger
PERFORMANCE ANALYTICS
• Campaign Insights
• Content Performance Metrics
• Onsite Recommenda on Tracking
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Pricing
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Pricing
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