Targeting & Segmentation : Identify better quality leads using data, profiles, and preferences. Campaign Management : Launch campaigns to support sales, events, renewals, and more. Sales Enablement : Align marketing and sales processes to boost revenue performance. Lead Management : Improve sales close rates when you score, assign, and nurture leads. Eloqua AppCloud : Reach to the cloud for marketing applications, services, and tools. Content Marketing : Manage, publish, and deliver engaging content in context. Marketing Measurement : View insights from dashboards and reports using marketing analytics. Social Marketing : Make social connections to grow your business with engagement and insight. Customer Lifecycle Marketing : Personalize campaigns to increase customer loyalty and grow revenue. Industry Solutions : Let our industry experience help power your industry success.

Patented Identification: Our unique and patented technology matches website visitors’ IP addresses to our own/proprietary database of detailed information on companies across the globe. Audience Management: Data alone won’t make the difference. With our technology for organizing and targeting specific groups of companies and industry segments you can build truly focused, full-funnel marketing programs. Performance Dashboards: Track your marketing initiatives across the funnel and see how you’re moving the needle from advertising to website activity and into real revenue opportunities. Programmatic Advertising: Our advanced advertising technology connects into public and private business ad exchanges to reach the companies you want to sell to, with zero waste. Marketing/CRM Connectors: Our pre-built connectors are easily implemented to make marketing software work better for B2B. We’re platform agnostic and work with any Analytics, Marketing Automation, CMS, A/B Testing, or CRM tool.