Patented Identification: Our unique and patented technology matches website visitors’ IP addresses to our own/proprietary database of detailed information on companies across the globe. Audience Management: Data alone won’t make the difference. With our technology for organizing and targeting specific groups of companies and industry segments you can build truly focused, full-funnel marketing programs. Performance Dashboards: Track your marketing initiatives across the funnel and see how you’re moving the needle from advertising to website activity and into real revenue opportunities. Programmatic Advertising: Our advanced advertising technology connects into public and private business ad exchanges to reach the companies you want to sell to, with zero waste. Marketing/CRM Connectors: Our pre-built connectors are easily implemented to make marketing software work better for B2B. We’re platform agnostic and work with any Analytics, Marketing Automation, CMS, A/B Testing, or CRM tool.

Email Marketing Email is the heart of your online marketing, so make sure you’re getting the most from your efforts with our powerful email tools. Lead Generation Keep your pipeline fully stocked with a steady flow of high-quality leads using Pardot’s landing pages, form builders, and search connectors. Lead Management Use lead scoring and grading, prospect tracking, and lead nurturing to ensure that the right leads go to the right reps at the right time. ROI Reporting Pardot’s powerful reporting and analytics functionalities allow marketers to finally discover the true ROI of their marketing efforts, leading to greater marketing accountability. Sales Intelligence Your sales team’s time is valuable. Give them the tools they need to pursue only the hottest leads. Social Marketing Your clients and prospects maintain a constant presence on social media — why shouldn’t you?