Targeting & Segmentation : Identify better quality leads using data, profiles, and preferences. Campaign Management : Launch campaigns to support sales, events, renewals, and more. Sales Enablement : Align marketing and sales processes to boost revenue performance. Lead Management : Improve sales close rates when you score, assign, and nurture leads. Eloqua AppCloud : Reach to the cloud for marketing applications, services, and tools. Content Marketing : Manage, publish, and deliver engaging content in context. Marketing Measurement : View insights from dashboards and reports using marketing analytics. Social Marketing : Make social connections to grow your business with engagement and insight. Customer Lifecycle Marketing : Personalize campaigns to increase customer loyalty and grow revenue. Industry Solutions : Let our industry experience help power your industry success.

360° View of your contacts : Collect and store a complete record of every interaction and all the data you have on every client and prospect in one customizable, beautiful screen. Beautiful web forms : Collect new prospect or client data with totally customizable web forms that you can put anywhere: on your website, on your blog, or we’ll even host them for you. Manage tasks automatically. Event management : Register people for your events online. Split test everything : Sophisticated response tracking and powerful split testing. Send physical postcards : Perfect for appointment reminders, special offers and thank-you cards. Beautiful order forms : Customizable and secure order forms. Recurring billing and payment plans : Charge once, on a recurring basis, or accept payment plans. Drag and drop landing page creator : Get your business online instantly with several powerful web publishing tools. Easy membership sites : Create a completely customizable members-only website to deliver your products or trainings in minutes. See who's engaged : ONTRAPORT tracks each and every visitor to your web pages and shows you not just how many people are viewing your content.