Monitoring: Social Media Inbox Unified conversation thread React to messages Manage Twitter\Facebook Analytics: Top Conversations Connect Youtube Channels Connect Tripadvisor Connect Mixcloud Management: Publish new messages Mark mentions as read Connect Foursquare Venues Dashboard: Overview of new mentions and tasks Performance metrics Custom dashboards Collaboration: Assign mentions to your colleagues Structure your Inbox with tags History of actions Mark mentions as read Measure your team performance Reporting: Daily and Weekly Reports Automatic Custom Reports Email Alerts Export RSS Feeds Setup: Intuitive Keyword Query Setup Global Data Coverage Connect your Profiles Multilingual Workflow Automation

-Increased brand awareness The link features the brand name, so regardless of what content is being shared (even if it’s pointing customers to other brand’s content), your brand is being shared every time. On average, we’ve calculated that for every domain used with branded links, brands can expect up to nearly 8 million impressions. -Increased trust The fact that you are willing to attach your brand name to the link you are sharing guarantees for your followers that you are not redirecting them to spam or phishing sites, but that the content you are linking them to is relevant to them and consistent with your brand. This increased trust can improve CTR (click through rate) up to 39% when compared to generic short urls or long, unbranded links. (We are creating a white paper on this figure that will be available very soon.) -Link management We’ve found that people tend to share links without full control over them. Traditionally users haven’t been able to edit or delete links once shared. Having a tool that allows link management is essential, especially for big brands who have to maintain strong and consistent communications with followers. -Click tracking Brands need to know which marketing source is most valuable for their links. They need to know which links produce the most and the best traffic results (conversions.) -Advanced redirect If you can have control over the destination a link brings users to, based on the natural behavior of that user, brands can optimize the conversion rate. You can deliver more relevant and customized messages to users. -Retargeting You can add people who click on links to your main retargeting lists, increasing your top funnel traffic by 500% -Link deliverability & security Using your domain name, which is assumed to be trusted and not blacklisted, improves the deliverability of every message containing a link that is shared via social media or a mailing system.