• Support for Google, Facebook, Bing/Yahoo & Link • All-in-one campaign management • Campaign optimization tools • Cross-network analytics and recurring reports • Advanced conversion tracking • Full-featured campaign creation • Mobile-responsive design • Support for 30+ ad types • App library with first and third party apps

ExactTarget Marketing Cloud empowers your business to: Build a Single View of Your Customers: Build a 360-degree view of your customers-making it easier than ever to turn data into personalized customer conversations. Manage The Customer Journey: Trigger timely, meaningful messages across online and offline channels based on real-time customer behavior with our intuitive interface. Deliver Personalized Content to Every Channel and Every Device: Email from basic marketing solutions to sophisticated programs. Easy-to-use mobile messaging and targeted app alerts. Gain insight about social conversations. Create social advertising campaigns that drive real business results Real-time data around customer preferences and purchase habits. Manage and track content across all channels in a single location. Make the Most of Your Data: Create reports with customer parameters and view results in real time. Filter and segment based on any criteria using customer data from multiple sources.