What is it all about?
The ExactTarget Marketing Cloud is a leading global provider of cross-channel interactive marketing SaaS solutions across email, mobile, social media, Web, and marketing automation.
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Who is it for?
ExactTarget Marketing Cloud empowers your business to: Build a Single View of Your Customers: Build a 360-degree view of your customers-making it easier than ever to turn data into personalized customer conversations. Manage The Customer Journey: Trigger timely, meaningful messages across online and offline channels based on real-time customer behavior with our intuitive interface. Deliver Personalized Content to Every Channel and Every Device: Email from basic marketing solutions to sophisticated programs. Easy-to-use mobile messaging and targeted app alerts. Gain insight about social conversations. Create social advertising campaigns that drive real business results Real-time data around customer preferences and purchase habits. Manage and track content across all channels in a single location. Make the Most of Your Data: Create reports with customer parameters and view results in real time. Filter and segment based on any criteria using customer data from multiple sources.
ExactTarget Marketing Cloud empowers your business to: Build a single view of your customers Automate real-time customer journeys Connect to your customers with personalized content on any channel or device Make the most of your data Build on the most trusted platforms