Profile management : Create a complete, ever-expanding view of each customer by leveraging both authenticated and anonymous data. Dynamic tag management: Quickly manage tags, collect the right data, and act in real time. Mobile services: Understand and improve customer engagement with your apps. Discover when and where users launch your app, which parts of the user experience increase ROI, and where the opportunities for monetization. Adobe Marketing Cloud Exchange: Increase the value of Adobe Marketing Cloud solutions by connecting third-party data and applications. Select from over 150 pre-built integrations and applications ranging from data providers to social platforms. - Web experience management. - Analytics. - Social. - Media optimization. - Testing and re-targeting. - Campaign Management.

Segmentation Behavioral workflows A/B testing Customizable templates Multi-channel messaging Email marketing Push notifications SMS