Targeting & Segmentation : Identify better quality leads using data, profiles, and preferences. Campaign Management : Launch campaigns to support sales, events, renewals, and more. Sales Enablement : Align marketing and sales processes to boost revenue performance. Lead Management : Improve sales close rates when you score, assign, and nurture leads. Eloqua AppCloud : Reach to the cloud for marketing applications, services, and tools. Content Marketing : Manage, publish, and deliver engaging content in context. Marketing Measurement : View insights from dashboards and reports using marketing analytics. Social Marketing : Make social connections to grow your business with engagement and insight. Customer Lifecycle Marketing : Personalize campaigns to increase customer loyalty and grow revenue. Industry Solutions : Let our industry experience help power your industry success.

Lead nurturing: Improve efficiency by automating multi-step marketing programs with prospects Lead qualification: Qualify your prospects based on activity to determine if they are sales ready Email marketing: Create multi-step email campaigns that build relationships with qualified prospects over time Lead management: Manage the entire process from capture and qualification to distribution of sales-ready leads Landing page creator: Lets you create and publish landingpages in minutes without help from it Webform creator: build professional forms with intuitive drag and drop builder Contact database: All the information marketing needs centralised in one place Website visitor tracking: Identify which companies and individuals are visiting your website Lead analysis & reporting Get the real-time status of your marketing at a glance