Targeting & Segmentation : Identify better quality leads using data, profiles, and preferences. Campaign Management : Launch campaigns to support sales, events, renewals, and more. Sales Enablement : Align marketing and sales processes to boost revenue performance. Lead Management : Improve sales close rates when you score, assign, and nurture leads. Eloqua AppCloud : Reach to the cloud for marketing applications, services, and tools. Content Marketing : Manage, publish, and deliver engaging content in context. Marketing Measurement : View insights from dashboards and reports using marketing analytics. Social Marketing : Make social connections to grow your business with engagement and insight. Customer Lifecycle Marketing : Personalize campaigns to increase customer loyalty and grow revenue. Industry Solutions : Let our industry experience help power your industry success.

A/B testing platform: test both the website's content and design and different variations of pop ups. Validate and implement. Surveys: easy to use research tool with advanced segmentation criteria, branching logic and email capturing option. Analyze the website's audience and use the survey's answers to create buyers personas. Personalization: use the most important moments in the customer's journey to prompt messages within pop ups or other creatives. Offer discounts, ask for the email address or just say hello. Make the website more interactive and increase trust with the brand.