Generate Demand : Your potential buyers are out there researching solutions. Help them find and learn about yours more easily. Build Relationships : Easily build automated campaigns that engage prospects in a personalized way, without help from IT. Drive Sales : Convert more prospects into customers by triggering a sales call or relevant offer at exactly the right time. Measure and Optimize : Move beyond opens and clicks. Quickly determine how each of your campaigns and channels impact pipeline and revenue. Boost Search Marketing Results : Marketo Search Engine Optimization (SEO) is an easy-to-use tool that helps marketers without specialized knowledge drive more quality traffic to their website and landing pages. Simple Landing Page Creation : Our landing page design tool gives you an easy-to-use, drag and drop interface to create professional-looking, effective pages. With no HTML or IT support required, what you see is what you get. Powerful Email Marketing : supporting batch and real-time triggered emails.

Email Marketing Email is the heart of your online marketing, so make sure you’re getting the most from your efforts with our powerful email tools. Lead Generation Keep your pipeline fully stocked with a steady flow of high-quality leads using Pardot’s landing pages, form builders, and search connectors. Lead Management Use lead scoring and grading, prospect tracking, and lead nurturing to ensure that the right leads go to the right reps at the right time. ROI Reporting Pardot’s powerful reporting and analytics functionalities allow marketers to finally discover the true ROI of their marketing efforts, leading to greater marketing accountability. Sales Intelligence Your sales team’s time is valuable. Give them the tools they need to pursue only the hottest leads. Social Marketing Your clients and prospects maintain a constant presence on social media — why shouldn’t you?