Targeting & Segmentation : Identify better quality leads using data, profiles, and preferences. Campaign Management : Launch campaigns to support sales, events, renewals, and more. Sales Enablement : Align marketing and sales processes to boost revenue performance. Lead Management : Improve sales close rates when you score, assign, and nurture leads. Eloqua AppCloud : Reach to the cloud for marketing applications, services, and tools. Content Marketing : Manage, publish, and deliver engaging content in context. Marketing Measurement : View insights from dashboards and reports using marketing analytics. Social Marketing : Make social connections to grow your business with engagement and insight. Customer Lifecycle Marketing : Personalize campaigns to increase customer loyalty and grow revenue. Industry Solutions : Let our industry experience help power your industry success.

Specialized Tools For sales : We are the only marketing automation software platform that groups together the most important tools for salespeople and provides them with their own self-serve portal for accessing company lead data and sales materials. Dynamic Personalization : Our platform lets you deliver a truly customized sales experience for your leads and prospects. Multi-Stage Email Campaigns ; Using automated email or “drip” campaigns you can do all the work needed up front to send multiple email campaigns. In addition, by breaking up your message to prospects into bite-sized messages instead of long. Contact Management : Our platform helps you manage your contacts more effectively, and group them based on their activity. Website Monitoring and Activity Triggers : Track your already existing customers and prospects to find out if they have opened your emails or visited your website and alerts you to their activity, right from your email inbox or smartphone. And Many More