ExactTarget Marketing Cloud empowers your business to: Build a Single View of Your Customers: Build a 360-degree view of your customers-making it easier than ever to turn data into personalized customer conversations. Manage The Customer Journey: Trigger timely, meaningful messages across online and offline channels based on real-time customer behavior with our intuitive interface. Deliver Personalized Content to Every Channel and Every Device: Email from basic marketing solutions to sophisticated programs. Easy-to-use mobile messaging and targeted app alerts. Gain insight about social conversations. Create social advertising campaigns that drive real business results Real-time data around customer preferences and purchase habits. Manage and track content across all channels in a single location. Make the Most of Your Data: Create reports with customer parameters and view results in real time. Filter and segment based on any criteria using customer data from multiple sources.

-Statistics Tracking -Personalize Links -Online and Offline Conversion Tracking -Easy Social Sharing -Customizable -Multiple Integration Options -Refer a Friend Widget -Single Sign-on and Registration -Dedicated Referral Website -Workflow Automation -Reward Distribution/Fulfillment -API -Tiered Rewards -Commission / Percentage based rewards -Multiple reward stages -Email notifications -Custom referral form -Reward Automation