Targeting & Segmentation : Identify better quality leads using data, profiles, and preferences. Campaign Management : Launch campaigns to support sales, events, renewals, and more. Sales Enablement : Align marketing and sales processes to boost revenue performance. Lead Management : Improve sales close rates when you score, assign, and nurture leads. Eloqua AppCloud : Reach to the cloud for marketing applications, services, and tools. Content Marketing : Manage, publish, and deliver engaging content in context. Marketing Measurement : View insights from dashboards and reports using marketing analytics. Social Marketing : Make social connections to grow your business with engagement and insight. Customer Lifecycle Marketing : Personalize campaigns to increase customer loyalty and grow revenue. Industry Solutions : Let our industry experience help power your industry success.

Flexible, Reliable and Easy Analysis of Big Data Enterprise-level real-time analytics on everything your customers do across multiple channels including online, offline and mobile. Use Analytics to get deeper insights about the entire customer journey across multiple channels, discover high-value audiences, and power Customer Intelligence for your business. 360° Segmentation and Scoring Segment and score your audience based on demographic, geographic and interaction data on any channel including online, offline and mobile. Make your productive and efficient by targeting specific segments with relevant content across any channel. Most Powerful Personalization Engine Personalize your marketing channels, web site, mobile site, mobile app, and even your offline shopping experience using customer data and omni-channel interaction history. Targeted Experiences Present relevant and personal experiences that engage your customers. Complete set of capabilities that focuses on behavioral data to ensure that relevant content and choices are automatically presented to the right customer, at the right time.