Targeting & Segmentation : Identify better quality leads using data, profiles, and preferences. Campaign Management : Launch campaigns to support sales, events, renewals, and more. Sales Enablement : Align marketing and sales processes to boost revenue performance. Lead Management : Improve sales close rates when you score, assign, and nurture leads. Eloqua AppCloud : Reach to the cloud for marketing applications, services, and tools. Content Marketing : Manage, publish, and deliver engaging content in context. Marketing Measurement : View insights from dashboards and reports using marketing analytics. Social Marketing : Make social connections to grow your business with engagement and insight. Customer Lifecycle Marketing : Personalize campaigns to increase customer loyalty and grow revenue. Industry Solutions : Let our industry experience help power your industry success.

Integrated email campaigns Drip emails CRM integrations Lead Capture – landing pages, forms, surveys Website visitor tracking Web analytics Lead scoring