Analytics: Turn raw data into actionable insights. Webtrekk offers endless filtering and segmentation options, enabling you to drill down deeper. Conduct retroactive, live or predictive analytics. User Relationship Management: Predict customer lifetime value and anticipate what your visitors want to see next – no matter what devices they use. Marketing Automation: Generate personal, impactful recommendations on multiple channels: real-time advertising, emailing, recommendation widgets, pop-up layers and more. Testing: A/B and multivariate testing makes your gut measurable. Know what plays best with users, and adapt accordingly. Tag Integration: With Webtrekk Tag Integration, the marketing department is in control. No complex coding, no waiting for IT, no hassle. Just drag-and-drop. Customer Journey: Know how your visitors found you, and who deserves the credit.

- Unlimited data collection - Multi-channel measurement across social, mobile, web and SharePoint - Configurable digital dashboards - Standard and customized analytics reporting - Extensive data export - Custom and calculated metrics - Ad-hoc data exploration to unlimited dimensions