
What is it all about?
A solution that observes, analyzes and delivers insights on the complete customer journey across every digital channel.
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Who is it for?
Key Features
- Unlimited data collection - Multi-channel measurement across social, mobile, web and SharePoint - Configurable digital dashboards - Standard and customized analytics reporting - Extensive data export - Custom and calculated metrics - Ad-hoc data exploration to unlimited dimensions
Benefits
The cross-channel digital journey of the always-connected consumer has become increasingly difficult to understand. But it’s more important than ever for marketers to see the journey clearly and know how to connect with consumers at every touch point. Analytics and measurement are the foundation of a good digital marketing strategy. - Measure marketing performance and justify ROI. - Connect the dots across digital channels. - Perform ad-hoc investigative analysis. - Integrate digital customer data into your marketing ecosystem. - Put analytics insights directly in the hands of marketers.
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