What is it all about?
BuzzBoard is a powerful sales engagement tool that leverages predictive data, accelerates account preparation and drives more sales.
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Who is it for?
Key Features
Bulk-Generation of Leads. -A sales rep or the sales manager can upload the entire customer/prospect base to quickly generate leads in bulk. Integrated Heat Maps. -Listings color coded for heat and plotted on a map help prioritize leads and plan the day in advance to save time and fuel. Digital Presence Scoring. -BuzzBoard assigns a score to each customer/prospect, quantifying the digital presence of a business and its competitors, including website robustness, local and mobile presence, SMO, SEO and SEM. This helps customers discern where they stand and how much they can and need to improve. Revenue Opportunity Analysis. -BuzzBoard calculates the revenue opportunity for each prospect. Sales reps can prioritize calls based on the opportunity. Customer Intelligence. -Presence Audit: BuzzBoard audits the online visibility of the business across search, local, social and mobile platforms, including major search engines, key social media networks and basic directories. -Performance Audit: BuzzBoard audits the discoverability of the business on the web - the quality of the SEO hooks, adherence to standards and best practices that influence usability/user experience. It also checks for online reviews and social media performance. -PPC Audit: BuzzBoard audits the PPC presence to analyze the top ads, competition, performance/cost of the keywords. If the Customer lacks a PPC presence, then BuzzBoard provides detailed recommendations for one with suggestions and competitor analysis. Competition Intelligence. -BuzzBoard identifies and audits the online presence and performance of the Customer’s key competitors and presents an at-a-glance overview of how the Customer is faring vis-à-vis the competition. The rep can leverage this to build a strong case and facilitate closing. Proposal Generation. -After building a strong case with the help of the audit reports, appropriate proposals are generated within a few seconds and it positions the products that correspond with the shortcomings discovered in the audit reports. Collateral Management. -Collateral management made easy. BuzzBoard helps organize collateral by product (for example SEO, SMO, etc.) for quick access when needed. The sales manager version has additional functionality to update and centrally distribute the latest collateral to the team. Reps will never have out of date collateral again. Recording Tools. -Sales reps can easily voice-record live Customer conversations, which can be used for gathering
Benefits
Minimize time spent on non-customer facing selling tasks. -Automate prospecting. Save time spent on lead generation. -Access customer and competition intelligence on the fly. Save time spent on pre-sales research. -Generate proposals on the fly. Save time spent on manual proposal creation. -Voice-record customer input. Save time spent on typing fulfillment notes. -Use automation and simplified tools. Save time spent on administrative tasks. Optimize sales force efficiency and effectiveness. -Use snippets from digital audits to “wow“ gatekeepers. -Leverage audits to save time spent on needs identification. -Use increased customer face-time for discussion and engagement. Identify customer digital presence opportunities and present sound solutions. -Drive authoritative conversations based on empirical evidence. -Convert more sales with effective consulting. -Leverage live call recordings for coaching and training. -Benefit from overall time saving to accomplish more calls per day. Expedite fulfillment. -Keep track of fulfillment notes gathered during sales time. -Collect customer content – audio, video, visual, graphical – during customer visit. Increase revenues via increased calls. -Traditionally, as studies indicate, only 20% to 35% of a sales rep’s time is used for face to face selling. BuzzBoard helps leverage up to 60% more sales rep time for selling, leading to a rapid increase in revenues.
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