Finch

Key Features

Finch works like a service where our PPC experts utilize an innovative technology called Finchbot™ Intelligent Automation to guarantee the best results for your online advertising investment. FinchBot™ taps into a readily available, but rarely used and somewhat complex feature from Google AdWords called Value Tracking, and instead of measuring things like Impressions, Clicks, or Cost Per Acquisition (CPA) - we measure what matters: Cost Per Value (CPV). With CPV, we can track the value of each sale, which can be based on revenue, profit, margin, lead worth, or whatever single metric is important to your business. For many businesses, revenue is an important way to measure value. So as an example, Finchbot Intelligent Automation learns how much revenue each keyword is worth and optimizes each keyword to deliver the most revenue - and even improves performance over time. So, when your competition is using CPA, they are bidding for the most conversions. CPA creates a situation where everyone bids about the same amount per click, because everyone puts the same value on it. When you can measure things like the revenue each keyword brings in, it allows you to be more aggressive and bid higher on the keywords that drive the most revenue. A service that uses CPV also allows you to know when to bid less for those clicks that generate less revenue. By working with Finch and CPV, you’re focused on earning more revenue with every click - focusing on the value of the conversions, not just the quantity.