KISSmetrics

Key Features

Know exactly who's in each step of your funnels : KISSmetrics shows you the real people in your funnel. Instantly pull a list of every person in a given step or the people that didn’t make it. Whenever you need to know what’s preventing people from getting to the next step of your marketing funnel, just run a KISSmetrics funnel, grab a list of people that didn’t get to the next step, and reach out to them. It's that easy. You can also view groups of people in KISSmetrics cohorts : Group people into different batches based on an action, like the month they signed up. Cohorts show you how long it takes people in that batch to trigger another event like canceling. With KISSmetrics, get a list of people in each cohort. When you need to understand how customer behavior changes over time, KISSmetrics tells you which customers have changed. Find any group of people : At any time, run a People Search for a group of people that meet any set of conditions you want. Let’s say you want to find a group of power users. These people LOVE your product so if you understand how they use it, you’ll know what direction to push other users. Pull a list of people that have logged in at least 30 times in the last 30 days. Now you know exactly who to talk to. Your most passionate users guide your company, it’s about time you knew who they are. Get to know individual people : What about looking at an individual person to see what they’ve done? In KISSmetrics reports, click on a person and you’ll be taken to their Person Details report. You’ll learn where they originally came from, what they bought, what they did after signing up, and every other piece of data they picked up along the way. It’s a complete history of how the person touched your business. It’s not good enough to understand what’s happening. Know who's doing it so you can truly delight our customers.